Runway video editors
Generated video is genuinely useful for atmosphere, transitions and shots that would otherwise need a location. It is unreliable for hands, text and continuity, which is why nobody good uses it alone.
The hybrid cut
Runway produces plates. After Effects handles typography, product inserts, interface recordings and anything requiring frame-accurate timing. The audience sees one film. Roughly half of what we generate never makes the edit, and that ratio is normal.
Planned in shots, not prompts
Work starts with a shot list and a board, exactly as a live shoot would. Deciding what the film is before generating anything is what stops a project turning into four hundred clips and no story.
Budget for what fails
Generated video has a high discard rate, and pricing that ignores this produces either a bad film or an argument. We quote generation time realistically, with the failure rate built in, so the edit is chosen from enough usable material.
- Shot list and board before any generation
- Runway plates, After Effects composite
- Frame-accurate typography and product inserts
- Aspect ratios cut from one master
Questions about runway video editors
How much generated footage actually gets used?
Roughly half is discarded, and that ratio is normal. We quote generation time with the failure rate built in so the edit is chosen from enough usable material.
Do you plan the film before generating?
Always. Work starts with a shot list and a board, exactly as a live shoot would, which is what stops a project turning into four hundred clips and no story.
Where to go next
Related pages people usually read alongside this one.
Start with one call
Twenty minutes on the work and the timeline. If a different arrangement suits you better, we will say so.