Motion and video
Generated video is excellent at texture and atmosphere and unreliable at anything requiring precision. Our motion designers use it for the former and keyframe the latter, which is why the results hold together for longer than six seconds.
A hybrid pipeline by default
Backgrounds, transitions and abstract sequences come out of Runway. Typography, product shots, interface recordings and anything that must be legible are composited in After Effects on top. Nobody notices the seam, which is the point.
Formats and versioning
One concept usually becomes nine deliverables once you account for aspect ratios, platform lengths and localisation. We build the master so those versions are cuts rather than rebuilds, and we hand over the project file.
Sound is half the film
Most generated video is presented silent, which flatters it. We work with a sound designer on anything longer than a loop, because timing decisions in the edit only make sense against audio, and a film cut silently almost always feels wrong later.
- Short-form ads, product loops, title sequences
- Runway plus After Effects, not one or the other
- Vertical, square and wide from one master
- Project files handed over, not just exports
Questions about motion and video
Is the video entirely AI generated?
No, and that is deliberate. Runway produces backgrounds, transitions and atmosphere. Typography, product shots and anything needing frame-accurate timing is composited in After Effects on top.
How many formats do we get from one concept?
Usually nine once aspect ratios, platform lengths and localisation are counted. We build the master so those are cuts rather than rebuilds, and you receive the project file.
Where to go next
Related pages people usually read alongside this one.
Tell us what needs designing
Send the brief in whatever state it exists. We read it before the call rather than making you present it.