Graphic design
The broadest of our services and the one most often mislabelled. Graphic design here means the applied work that sits between a brand system and a specific deliverable: layout, hierarchy, artwork, production.
What actually lands in this bucket
Campaign collateral, editorial layout, event graphics, packaging artwork, reports and internal communications. Unglamorous volume work where consistency across dozens of pieces matters more than any single item being remarkable, and where generative tooling saves real hours.
Applied, not invented
This work assumes a brand system already exists. If yours does not, or exists only as a logo and a hex code, we will say so, because applying a system that was never defined produces forty inconsistent pieces and a frustrated marketing team.
Print is not an afterthought
Anything heading to print gets set up properly: correct colour space, bleed, trapping where needed, and a conversation with your printer before the file is finalised. Generated artwork frequently fails at this stage, which is why final artwork is rebuilt rather than upscaled.
- Campaign collateral and editorial layout
- Packaging artwork and event graphics
- Reports, decks and internal communications
- Print-ready artwork prepared properly
Questions about graphic design
Do you handle print production as well as artwork?
We prepare print-ready artwork with correct colour space, bleed and trapping, and we will speak to your printer before finalising. We do not manage the print run itself.
Can you work from our existing brand guidelines?
That is exactly what this service assumes. If your guidelines are only a logo and a hex code, we will say so, because applying a system that was never defined produces inconsistent work.
Where to go next
Related pages people usually read alongside this one.
Tell us what needs designing
Send the brief in whatever state it exists. We read it before the call rather than making you present it.